Carlina For New York
With the team at Slingshot Strategies, Sara spearheaded all external facing communications and messaging as well as daily communications work for Carlina Rivera’s NY-10 Congressional campaign. She also led on internal preparations for everything from traditional media interviews to televised debates.
Defining the campaign
First impressions matter, and Sara showed her intimate understanding of where brand and campaign intersect by spearheading the branding and messaging that defined the Carlina Rivera campaign for NY-10. From website copy and news releases to design and social media posts, Sara drew on combined knowledge of the candidate, the district, and the issues to make every aspect of external facing communications consistent and representative of the progressive, pragmatic, Lower East Side born Latina candidate behind it all.
Getting the press
Earned media is a vital part of any campaign, especially when the field is a crowded one. Sara and the team at Slingshot drove the entire earned media strategy from soup to nuts: pitching and backgrounding, candidate preparation, and placement.
T-shirt and tote bag logo design
Poster design