Sara Rodriguez is a New York based communications strategist with experience in politics, government, and advocacy. She serves as the Director of Communications for the New York Legal Assistance Group and has driven communications and digital strategies for local, state, and national audiences from ideation to production to execution. Combining traditional earned media tactics with digital and social media engagement strategies, Sara spearheads robust and comprehensive communications programs, approaching all her work with creative empathy and a desire to meet diverse audiences right where they are.

Sara’s greatest ambition and hope in her work revolves around the power of narratives; the voices we elevate, the ways we tell our stories, and who gets to hear them all inform how we reclaim power in the name of change. The world is more connected now than it’s ever been, and Sara believes that a comprehensive strategic communications program can make that a good thing for social and political progress. By maintaining a constant drive for innovation informed by behaviors around traditional and new media, her goal is to create powerful communications programs that fuel conversations centering voices we can trust to lead a brighter future for our cities, states, country, and world.